STRATEGIC MANAGEMENT IN INDIAN HIGHER EDUCATION
DOI:
https://doi.org/10.52634/mier/2017/v7/i2/1417Keywords:
Strategic Management, Indian Higher Education, Implementation Challenges, Suggestions.Abstract
Strategic Management (SM) finds wide adoption across the industry, government, military academia and other organizations with a view to ensuring survival and longterm growth. Universities across the world, especially in the USA, UK, Australia, Canada and China, have successfully implemented SM to build strong international brands and consistently maintain top global rankings. Indian Higher Education (IHE) sector, however, has not been proactive in adopting SM to address the numerous challenges that confront it. In this paper, the authors have explored the current state of SM adoption in IHE, highlighting the challenges in its implementation and suggest some ideas to help institutionalize SM for effecting long-term positive change in the sector.
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Copyright (c) 2021 Sahil Sawhney, Kulwant Kumar, Ankur Gupta
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Sawhney S., Gupta A., & Kumar, K. (2017). A Case for Strategic Management in Higher Education in India. In: Benlamri R., Sparer M. (eds) Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy. Springer International Publishing, Switzerland, 403- 410.